Green printing is a movement that has been gaining a steady momentum over the last few years. Until recently, the practice was mostly undertaken by activist groups as well as small and medium enterprises (SMEs) that wish to do well (Makower 2006). Today, however, green printing has captured the attention of large companies and some government agencies. Among those that have begun eco-friendly practices are Microsoft, Hewlett-Packard and Dell Computers, all known industry leaders in the field of technology (Cascio 2006).
While activist groups promote green printing as a matter of principle, it is often a different matter for businesses. Aside from the moral aspect, green printing can be the cheaper alternative for businesses aiming to reduce operational costs and to make do with limited capital.
But what is green printing? There is no exact definition for green printing, just as there are no set standards or guidelines to determine which printing company are green and which ones are not (Makower 2006). Some companies market themselves as green printers but in actuality are not. In the same light, there are others that practice green printing but do not necessarily sell themselves as green printers, nor make it public knowledge that they are green.